Subject: {FIRSTNAME},What Is A Trademark? Hello {FIRSTNAME}, Thank you for subscribing to my trademarking 101 ecourse! In this ecourse you'll learn all about: Part 1: What Is A Trademark? Part 2: The Benefits Of Trademarking Part 3: Making Your Trademark Unique Part 4: Creating A Trademark That Works Part 5: The Details Of Trademarking That being said... Lets get started shall we :) ================================================== Part 1: What Is A Trademark? -------------------------------------------------- A trademark is a distinctive signature, sign or saying that in some way depicts a specific company. It is used to identify a product, a service, or an event for a specific organization. It is used to help that organization stand out from others. In legal terms, a trademark is also a type of industry property of that organization that can not be used by any other organization for their needs. Legally, this would be a violation of trademark law. Usually, a trademark is a symbol, a logo, or some type of design that is used in some way by the organization. It can be an image, a phrase, or just a single word. Sometimes it is a combination of these things, such as in a company name’s design. In some cases a trademark can even be something that is used to help a person to stand out. You could easily see this in some celebrities. Who can forget Elvis’s hair? Other celebrities have used trademarks to help them to stand out as well. In short, a trademark is a brand name because it helps to identify your product with your name. While people don’t remember names well, most will remember symbols especially when they are designed in such a way as to create a memorable image! That’s something you’ll want to insure your trademark does. According to the United States Patent Trademark Office, a service mark is, “A service mark is any work, name, symbol, device, or any combination, used, or intended to be used, in commerce, to identify and distinguish the services of one provider from the services provided by others, and to indicate the source of the services.” From this, you can clearly see what a service mark can mean to your business. This is in comparison to a trademark, which is defined by the United States Patent Trade Office as, “a trademark includes any word, name, symbol, or device, or any combination used, or intended to be used, in commerce to identify and distinguish the goods of one manufacturer or seller from the goods manufactured or sold by others, and to indicate the source of the goods. In short, a trademark is a brand name.” Why give you these definitions used by the USPTO? It’s simple. These are the legalities of the process. You need to understand that a trademark is something that you own, not something that can be shared with other businesses or even borrowed because you think it fits your business better than the owners. For more information about Trademarking, please refer to my website Take Care,